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SUMMARY:How-To Tuesday: Getting Found — Discoverability & SEO for Writers in a Time of AI\, Evolving Algorithms and Information Overload (Donna Talarico)
DESCRIPTION:Most people turn to search engines or a specific website’s search feature to find what they’re looking for — including books. Getting found — showing up in a Google or other search engine results/listings — is crucial in a day of information overload\, short attention spans\, and evolving algorithms. \nIn this talk focused on SEO for writers\, Hippocampus Magazine founder/managing editor Donna Talarico shares tips from her day job in content strategy about how SEO can help you build and sustain your platform. This session will: \n\ngive a primer on search engine optimization (SEO) and debunk some myths\ncover how to research what users (aka potential readers) are actually searching for (hint: it’s probably not your name)\nshare how to use that data to inform content creation choices across mediums and platforms\nexplore how AI and voice assistants are affecting the ways people find things on the internet\nlook ahead to anticipated challenges and trends for SEO\n\nAttendees will leave with ideas to revise existing (or create new!) content and marketing materials\, including your website\, book metadata\, directory/catalog listings\, and more — maybe even your book subtitle! \n>>Read our related craft column\, “You’re Writing for Search Engines\, Too: SEO for Tips for Writers” \nAbout the series: How-To Tuesdays are monthly talks on the craft of creative nonfiction\, publishing\, marketing and the writing life led by Hippocampus Magazine editors & contributors. Your registration helps fund our contributor payments and other costs associated with running our journal. \nMeet the Speaker\nDonna Talarico\, founder/publisher of Hippocampus Magazine\, has more than 25 years of experience in marketing and communications; about half of that time has been in higher education. She serves as an editor for Link Journal (from the HighEdWeb Association)\, writes an adult learner recruiting column for Wiley\, and has contributed to Guardian Higher Education Network\, The Writer\, mental_floss\, Games World of Puzzles\, and others. Her creative nonfiction appears in The Superstition Review\, The Los Angeles Review\, The New York Times (Tiny Love Stories)\, Wanderlust Journal\, and The Writing Disorder (which nominated her essay “A Prequel to My Sister’s” for a Pushcart Prize). Donna serves on the residency faculty (with a focus on the business of publishing) at the Maslow Family Graduate Creative Writing Program at Wilkes University.
URL:https://www.hippocampusmagazine.com/event/how-to-tuesday-getting-found-seo-for-writers/
LOCATION:Online (Zoom Webinar)
CATEGORIES:Hippo Organizing,How-to Tuesdays,Marketing/Promotion,Online
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ORGANIZER;CN="Hippocampus Magazine and Books":MAILTO:hippocampusmagazine@gmail.com
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DTSTART;TZID=America/New_York:20231217T120000
DTEND;TZID=America/New_York:20231217T133000
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SUMMARY:STORIES ON SUNDAY: Jennifer Lang (Places We Left Behind)
DESCRIPTION:Hear Jennifer Lang read from Places We Left Behind: A Memoir in Miniature\, followed by a discussion with our flash editor Rae Pagliarulo and an audience Q&A. \nMore about the book: When American-born Jennifer falls in love with French-born Philippe during the First Intifada in Israel\, she understands their relationship isn’t perfect. Both 23\, both Jewish\, they lead very different lives: she’s a secular tourist\, he’s an observant immigrant. Despite their opposing outlooks on two fundamental issues — country and religion — they are determined to make it work. For the next 20 years\, they root and uproot their growing family\, each longing for a singular place to call home. \nIn Places We Left Behind\, Jennifer puts her marriage under a microscope\, examining commitment and compromise\, faith and family while moving between prose and poetry\, playing with language and form\, daring the reader to read between the lines. \nAbout the Series: Stories on Sundays are bi-monthly readings from a recent/forthcoming work of creative nonfiction followed by an author interview + audience Q&A. Your registration helps fund our contributor payments and other costs associated with running our journal. \nMeet the Speaker\nAn American-French-Israeli hybrid\, Jennifer writes about identity\, language\, home. While raising kids in the San Francisco Bay Area at the dawning of the internet\, she worked as copy editor/editor/content writer for BabyCenter\, PlanetRx\, and many other now obsolete .coms. But Jennifer dreamed of seeing her name on paper\, in print\, eventually writing for Parenting\, Parents\, Natural Solutions\, Scholastic\, Woman’s Day\, Real Simple. \nThen\, in the early 2000s\, something else caught her eye: the back-page essays. Who were these first-person voices and how did they tell such moving stories? Curious and on the opposite coast\, Jennifer enrolled in a creative nonfiction class: one\, which led to another\, and then another\, finally culminating in an MFA in writing from Vermont College of Fine Arts.
URL:https://www.hippocampusmagazine.com/event/stories-on-sunday-jennifer-lang-places-we-left-behind/
LOCATION:Online (Zoom Webinar)
CATEGORIES:Hippo Organizing,Online,Reading,Stories on Sunday
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ORGANIZER;CN="Hippocampus Magazine and Books":MAILTO:hippocampusmagazine@gmail.com
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