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SUMMARY:How-To Tuesday: WTF is Analytics? Using Data to Improve Our Craft with Mandy Pennington
DESCRIPTION: This event is over; if you missed registering but would still like to purchase access to the recording\, please email us at info[at]hippocampusmagazine[dot]com for details.  \nWhile writing is in many ways an artistic endeavor that challenges us to take creative leaps and indulge our muses\, thinking analytically and spending time with data can actually help us improve our craft and be more effective in our writing practice. \nIn this session\, digital strategist and writer Mandy Pennington will explore: \n\nWhat analytics are and how they can be used to understand the space you currently occupy in the conversations around your work\nBasic analytics programs that can give you greater insight into where your readers come from and how they interact with you\nTools for researching and understanding audiences who might be most interested in engaging with you and your work\nStrategies for analyzing your own work and performance\nHow data can be used to strengthen your book proposal\, brainstorm new work\, and more!\n\nBy the end of this session\, writers should feel more comfortable with data without the fear of losing the soul of what makes their work uniquely compelling and personal. \nNote: In an event survey we did several months back\, this topic was suggested a few times. We heard you! And we hope to answer this question (WTF is analytics!) for you in a fun and meaningful way. \nAbout the series: How-To Tuesdays are monthly talks on the craft of creative nonfiction\, publishing\, marketing and the writing life led by Hippocampus Magazine editors & contributors. Your registration helps fund our contributor payments and other costs associated with running our journal. \nAbout Our Speaker\nMandy Pennington is a writer\, marketer\, teacher and actor with a passion for storytelling. She serves as the director of digital strategy at Wilkes University and is currently pursuing her MFA in the Maslow Family Graduate Program in Creative Writing. She holds a bachelor’s and master’s degree in communications from Marywood University\, a master’s degree in creative writing from Wilkes University\, and instructs courses in organizational communication\, media ethics\, and other marketing communications topics.\n\n\nHer work has been featured in Currents in the Electric City: A Scranton Anthology (Belt Publishing)\, 2022 American Writer’s Review (San Fedele Press)\, Used Car Dealer and Search Engine People. Her first play\, My Condolences\, premiered at the 2018 Scranton Fringe Festival\, where she currently serves as a marketing committee volunteer and active performer. She is in the process of finishing a coming-of-age memoir and adapting it into a one woman show. \nMandy lives in northeastern Pennsylvania with her husband and two mischievous cats. Learn more: @mandybpenn or mandybpenn.com.
URL:https://www.hippocampusmagazine.com/event/how-to-tuesday-wtf-is-analytics-with-mandy-pennington/
LOCATION:Online (Zoom Webinar)
CATEGORIES:Craft,Hippo Organizing,How-to Tuesdays,Marketing/Promotion,Online
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ORGANIZER;CN="Hippocampus Magazine and Books":MAILTO:hippocampusmagazine@gmail.com
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DTSTART;TZID=America/New_York:20231205T180000
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SUMMARY:How-To Tuesday: Getting Found — Discoverability & SEO for Writers in a Time of AI\, Evolving Algorithms and Information Overload (Donna Talarico)
DESCRIPTION:Most people turn to search engines or a specific website’s search feature to find what they’re looking for — including books. Getting found — showing up in a Google or other search engine results/listings — is crucial in a day of information overload\, short attention spans\, and evolving algorithms. \nIn this talk focused on SEO for writers\, Hippocampus Magazine founder/managing editor Donna Talarico shares tips from her day job in content strategy about how SEO can help you build and sustain your platform. This session will: \n\ngive a primer on search engine optimization (SEO) and debunk some myths\ncover how to research what users (aka potential readers) are actually searching for (hint: it’s probably not your name)\nshare how to use that data to inform content creation choices across mediums and platforms\nexplore how AI and voice assistants are affecting the ways people find things on the internet\nlook ahead to anticipated challenges and trends for SEO\n\nAttendees will leave with ideas to revise existing (or create new!) content and marketing materials\, including your website\, book metadata\, directory/catalog listings\, and more — maybe even your book subtitle! \n>>Read our related craft column\, “You’re Writing for Search Engines\, Too: SEO for Tips for Writers” \nAbout the series: How-To Tuesdays are monthly talks on the craft of creative nonfiction\, publishing\, marketing and the writing life led by Hippocampus Magazine editors & contributors. Your registration helps fund our contributor payments and other costs associated with running our journal. \nMeet the Speaker\nDonna Talarico\, founder/publisher of Hippocampus Magazine\, has more than 25 years of experience in marketing and communications; about half of that time has been in higher education. She serves as an editor for Link Journal (from the HighEdWeb Association)\, writes an adult learner recruiting column for Wiley\, and has contributed to Guardian Higher Education Network\, The Writer\, mental_floss\, Games World of Puzzles\, and others. Her creative nonfiction appears in The Superstition Review\, The Los Angeles Review\, The New York Times (Tiny Love Stories)\, Wanderlust Journal\, and The Writing Disorder (which nominated her essay “A Prequel to My Sister’s” for a Pushcart Prize). Donna serves on the residency faculty (with a focus on the business of publishing) at the Maslow Family Graduate Creative Writing Program at Wilkes University.
URL:https://www.hippocampusmagazine.com/event/how-to-tuesday-getting-found-seo-for-writers/
LOCATION:Online (Zoom Webinar)
CATEGORIES:Hippo Organizing,How-to Tuesdays,Marketing/Promotion,Online
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ORGANIZER;CN="Hippocampus Magazine and Books":MAILTO:hippocampusmagazine@gmail.com
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