Upcoming Events: Where You Can Find Us
Here’s a look at our upcoming online events, plus third-party event where you can find our authors and editors! [You may also view past events by using the month view and scrolling back.]
Deep Dive: Making a Newsletter Work for You (Allison K Williams)
Deep Dives are intensive/generative 90-minute workshops, with two options to choose from each day during HippoCamp Weekend; these are NOT included in the main ticket package and require separate registration. Registration is limited to 20 attendees; we suggest signing up early.
About the Session
Writers need direct contact with their audience more than ever before. But how can a newsletter be part of your creative life instead of a drag on your time? Learn how writing a newsletter feeds your creative process, develops your craft, and creates literary community — no matter how many people are on your list.
(Note: We will not dive into specific newsletter platforms on a technical level, this is about mindset, writing, and big-picture best practices).
This session will cover:
- How regularity feeds your writing as well as building audience
- What to do when no-one is listening
- Newsletters are flash essays—key craft techniques that make people open the email
- Repurposing your stories across platforms
- How to teach yourself that your newsletter isn’t pushy, selfish, or sales-y.
Allison will also look at samples of your newsletters (submitted in advance) and live-edit to make them both better newsletters and your best writing.
Allison K Williams is the author of Seven Drafts: Self-Edit Like a Pro From Blank Page to Book. She has helped 30+ authors find their agents, and edited and coached writers to publishing deals with Penguin Random House, Knopf, Mantle, Spencer Hill, and St. Martin’s Press as well as literary and university presses.
She’s guided essayists and humorists to publication in media including the New Yorker, Time, the Guardian, the New York Times, McSweeney’s, Refinery29, Hippocampus, the Belladonna and TED Talks.
As social media editor for Brevity, she inspires thousands of writers with weekly blogs on craft and the writing life. Her Substack, Adventures in Writing, and Newsletter, The A-List, total 17,000+ subscribers.
TICKET INFO
You may register for this event a la carte, independent of the full HippoCamp Online Weekend. (But if you would like to attend other sessions or the entire event, you can learn more here.)
This session is limited to 20 attendees for optimal engagement with speaker and each other; we suggest signing up as early as possible to secure your seat. Note: Deep Dives are using the Zoom meeting format where all attendees will be on screen.
